2013年10月16日星期三

TASK 4


    

In the north of the old city center of Kuala Lumpur , there are two roads can be a tour. An Indian Mosque Street , and the other one is Tonk Abdullah Raman road.
Indian Mosque Street : also known as Indian street. This street has many shops selling Indian clothing , you can buy Indian brass lamps , silver tableware. Indians inhabited this area , we often see a turban , long beard who left to give visitors the feeling of one kind to India . This street there are a number of Hindu temples and the sale of authentic curry restaurant .
 Kuala Lumpur Indian gathering place called the Little India , here is an Indian -based commercial street.
The main building to the arcade , criss-crossing , the first time to go there is the feeling of the maze . Small shops, overcrowded. Here is lively during the day , night, Chinatown , evenly divided. Malaysian store mix, mostly selling costumes . Simple shack in the middle of the road , the florist to see if they put a little jasmine strung , or made into flower balls, garlands. For a time I could not think what's the use , until it was time to see the shops to buy things in the gods, wearing a garland , just know that these flowers are used to godly .
 Here and nowhere can stall Lisa and turbans , gold jewelers as well as playing with the greatest volume of Bollywood music DVD and CD shops, fully illustrated here is a vibrant place .
 Indian mutual respect for each other's religious feelings and to avoid eating beef or pork, chicken dishes and lamb dishes so well developed.
 Indians here to fried foods as much, almost everything is fried , fried chicken, fish . Fruit cut into small pieces in a plastic bag , put the freezer, like a flower , like nice. There are fresh coconut milk and freshly squeezed Lengyin Tan cane juice , add ice , but also a good drink .


What kind of visuals used to communicate? Does it work? What is it for? List 3 samples of semiotic,2 samples of culture communication-total 5.


1.Indian mutual respect for each other's religious feelings and to avoid eating beef or pork, chicken dishes and lamb dishes so well developed.
Mentioned that India would think of eating curry, curry but like China, India is not. India and China very different approach, they are meat or vegetarian curry made ​​only choose one.

2.In India, guests are welcome flowers ring is common courtesy, the host should offer a garland to wear around the neck of the guests, and guests more noble, the strings are thicker garlands. Every festivals, Indians love with cinnabar in the middle of the forehead between the eyebrows painted a dot, they believe that auspicious mole can Escaping evil.

3.Indian garment called stunning elegance. Seemingly complex brilliant colors even jump so harmonious one, the perfect interpretation of the Indian culture aesthetic wisdom. India Fashion: Pure natural cotton, hemp, silk fabric, absolutely plant pigment dyeing, using the India-Pakistan region unique hand printing, batik, tie-dye, together with traditional hand embroidery, inlaid silk, beading, sequins inlay technology, large the use of color stitching, ethnic patterns decorated clothing culture will enjoy the show in India.


What is the meaning of them in social or cultural context?(above 5 samples)


1.In India, on the one hand, and eat a lot of stress and taboos; the other hand, do not exclude people forgiving each other, which is embodied in many homes in the diet on the issue "one country, two systems" and even "more than one system." Some Chinese girl to marry Indians, the vegetarian husbands are generally not allowed to eat meat dishes at home, but not against his wife out to eat. Some Indian friends despite their vegetarian, but dinner Chinese friend, will take the initiative ready for some meat dishes.
Indian cooking the most used, the most common is the curry powder. Curry powder is used pepper, turmeric and fennel and other 20 kinds of spices synthesis of a spicy condiment, yellow powder. In a sense, India's food culture is also called curry culture, food culture with spicy flavor of this feature. People talk about Indian food, the first thought is most likely curry. Curry can be a vegetarian, it can be meat or fish; may be rice, it can be pasta. Indian curry powder can be described as a soft spot, with almost every dish, chicken curry, fish curry, curry potatoes, cauliflower curry, curry soup, etc., each operator of Indian food restaurants are inundated with one curry flavor.

2.Indians like flowers, they always love to VIPs, newlyweds, birthday's necks a long garland, is to go to the cemetery late mourning the dead, but also on the tombstone offer fresh garland. Wreath with roses, tuberose and a great variety of tropical flowers compiled, appears to have numerous gold and silver white lines flashing.

3.Indian Point auspicious mole also welcome guests etiquette. Every festivals, Indians love with cinnabar in the middle of the forehead between the eyebrows painted a dot. They believe that auspicious mole can Escaping evil. Sometimes, the Indians in order to express a grand welcome, not only to offer garlands to the guests, and the guests returned to the point "auspicious mole." Before the girl get married, parents should choose an auspicious date, please monks dedicated to the girl points auspicious mole, wish her lifetime of happiness. Now, auspicious mole actually become everyday dress and beauty of Indian women as an integral part.

4.Indians dress has an extremely distinctive ethnic characteristics, unlike other ethnic groups. Tenacious and confident Indians stuck to their long-standing tradition in clothing and aesthetic habits, not without proudly showcase to the outside world the beauty and elegance Indian costumes.

5.Indians do not have a knife or chopsticks to eat with his right hand directly grab food to eat. Multi-use copper utensils, there is a small copper pot filled with water for hand washing means drinking at meal times, and wash your hands after a meal means gargle. In the eyes of the Indians, cutlery, dishes are "in vitro thing", and hands are part of the body, than the "in vitro thing," cleaner. Food must be required to take the right hand, left hand not permissible, because the Indians to the toilet is to use his left hand and after washing, so the left hand is not clean.
Hindus ask God to eat before dinner first, then people can eat, take a little practice to eat a little food thrown to the ground, which means that first call of God to eat, and then began to eat. Course of a meal, plus rice food to eat if you give each other, not with the hand still eat rice directly added food to eat, then you need to borrow utensils like chopsticks, or it will think that you ask someone to eat the rest of the stuff.

TASK 3



Thursday teacher took us to visit Malaysia's old palace. Old Palace is located in Kuala Lumpur, Malaysia, on a small hill, although no other powers of the grand palace architectural style, but it has always brilliant and majestic palaces. Kuala Lumpur Imperial Palace was originally a 1920s Chinese businessman's private residence by changing the sales, as Sultan of Selangor (Selangor ruler) of the palace. The Imperial Palace has now become the current King of office and rest homes. Malaysia's head of state changed every five years, so every five years, the Palace will be replaced once the master, so the first five years will be a change in birthday, then, the Palace will be a lively scene, but there are also a variety of celebrations.



1.Gold hollow carved door to door, highly decorative beauty, golden domed building has a rich Arabian style palace is surrounded by greenery and pools.

2.Simple palace entrance is a not very large iron gate and next to a small booth with small openings components. Gates are made ​​with a black background, lined with gold as a decorative, elegant, from, revealed a serious kind of noble.

3.Palace wall is white, with a large terrace, is a golden dome of the Arab-style architecture, has a very beautiful garden. 

4.Almost every place within the royal family are filled with yellow and gold, giving a feeling of elegance.

5.Each interior boundary walls hung photos of the king and queen, so we go to learn about their history and culture.


2013年10月8日星期二

Visual Communication&Cultural Meaning Component 1(DONGBA Character)




Dongba characters




Dongba characters seems to be an impression of the earliest paintings , exaggerated , bold , simple, summary , imposing vivid, smooth and agile like a string of notes . Naxi Dongba were whittled bamboo bamboo pen, gel ink with pine smoke added in one kind of wood fiber , write down tens of thousands of volumes voluminous Dongba scriptures , some hieroglyphs also painted colors, they record the Naxi ancestors meditation universe and life on earth, the ghost of the exploration of the origins of all things rustic and regardless of philosophical explanation.
Dongba who have used a local native wood fiber "paper" to write Dongba scriptures , Over the years dyed bronze, narrow , long a one bound. Full of Moon River fish, animals with the recount . One kind of day of the language, one kind of prehistoric Pacific beauty.

Lijiang Naxi Dongba word belongs Pictography types, including pictograms, knowing, that thing, Phonogram and other fonts. A total of approximately 1600 words around.

Chinese Ancient Character Is there are four categories: pictograms , referring to things , knowing, Phonogram . Pictograph copying the basic characteristics of the object and contour , while omitting irrelevant details. Created characters at the beginning of the text in its body , and it represents a definite link between the meaning of a word , with the passage of history , style, and word meaning are constantly developing and changing . Now remain in Naxi Dongba hieroglyphs that have been handed down so far and is still the only commonly used Naxi pictograph , but more vivid, more image.

Lijiang Naxi Dongba text belongs Pictography types, including pictograms , knowing, that thing , Phonogram and other fonts. A total of approximately 1600 words or so .
Ideographic method is to use a word or a few words on behalf of a word, words from left to right , top to bottom . This text about previously produced in the 11th century , is a very primitive drawing hieroglyphics , morphological development from the perspective of the text , it is more than the original Oracle also belongs to the origin of the early form of the text was first written and painted on wood stone symbol image , and later invented paper , and only then these symbols image on paper, as Dongba classic.



Naxi Dongba culture refers to the ancient culture , because the preservation in Dongba named. Naxi Dongba culture is ancient religious - Dongba religion as a carrier to Dongba scriptures used as the primary record exists in the way that people in the unique Naxi culture . Dongba culture formed in the Tang and Song dynasties , there are nearly a thousand years of history.
Dongba is both ideographic and phonetic hieroglyphs picture composition . Its very primitive form of text , even more than the original Oracle forms also belongs to the early origins of the text form, but also a complete record collection . Dongba living in eastern Tibet and Yunnan Naxi ethnic minority in northern used text. From the Naxi Dongba religious texts and encyclopedia " Dongba scriptures ." Because of this text by the Dongba ( Wise ) possession , so called Dongba .

Naxi Dongba culture refers to the ancient culture , because the preservation in Dongba named. Naxi Dongba culture is ancient religious - Dongba religion as a carrier to Dongba scriptures used as the primary record exists in the way that people in the unique Naxi culture . Dongba culture formed in the Tang and Song dynasties , there are nearly a thousand years of history.
Dongba is both ideographic and phonetic hieroglyphs picture composition . Its very primitive form of text , even more than the original Oracle forms also belongs to the early origins of the text form, but also a complete record collection . Dongba living in eastern Tibet and Yunnan Naxi ethnic minority in northern used text. From the Naxi Dongba religious texts and encyclopedia " Dongba scriptures ." Because of this text by the Dongba ( Wise ) possession , so called Dongba .

Dongba founded in the Tang Dynasty, has been a thousand years of history , there are about 1,400 words , are still Dongba ( priests ) , researchers and artists
Used , is today scholars believe Babylonian cuneiform , ancient Egyptian holy book text, text, and China Central American Mayan Oracle character even more primitive simplicity , is considered a precious cultural heritage of all mankind . This ancient text for the study of comparative philology and human cultural history of high academic value, is the origin and development of human society, the text of the " living fossil ."

With the development of society and ethnic Naxi culture influence each other, in the seventeenth century , evolved from the Dongba hieroglyphs evolved there is a phonetic text , called " Geba ." " Geba " is a disciple of the mean, " Geba " means that the creation of the East Bashi Luo descendants disciples text, " Geba " is Dongba transformation and development . Dongba also use it to write two hundred books scriptures. This text simple strokes , the word a tone than pictographic Dongba step further. Geba Although over 2400 symbols, but repeated more than 500 commonly used words , phonetic not standard tuning , homonyms and near sound instead of many , resulting in not widely applied . Naxi ancient text to create two , but both still use the ancient text , which in the history of world literature is indeed a miracle.






Dongba characters are still in use as a "living hieroglyphic" Dongba characters with unique aesthetics and artistic value, in the visual communication design Dongba characters into design elements of this ancient nation, a modern society quickly identify and interesting aesthetic needs, and its special decorative Dongba characters and explanatory in the visual communication design can show unusual expression.

Dongba basic characteristics, as the Qing Dynasty Yuqing Yuan "WeiXi travelogue" and said: "special pictograms, people are drawing people, objects graph objects, that book contract." This Dongba scriptures. "Such classics as the local one kind of leather made ​​of thick woody tissue (commonly known as Dongba paper) into books, writing instruments useful in pot ash mixed with bile and homemade ink made ​​from bamboo pen.Distributed in the upper reaches of the Jinsha Dongba Naxi western dialect areas, including Lijiang and Zhongdian, WeiXi some areas.In a radius of hundreds of miles of land area, has continued compilation and onward chuanchao out more than twenty thousand of the Dongba scriptures, which are not mutually identical volume bibliography of about more than 1500 volumes, total more than 10 million words.There are more than ten thousand was before the founding of the diaspora to the United States, Britain, France, Japan, Germany, Canada, Austria and other countries, only the U.S. Library of Congress and Harvard University Museum has more than 4,000 books on Tibetan.There are more domestic collection Lijiang County Library, Yunnan Library and Museum, Beijing Library, the Central Nationalities University Library, Nanjing Library, Taiwan Museum and so on.

Dongba characters is the NAXI hieroglyphs.Dongba characters old saying called"SEN JIU LU JIU"the meaning is "imprinting  on the left in the wood and stone."From the glyphs of view,some of the words is a picture.It is a hieroglyphic text with the same JIAGU characters compared to more primitive.Dongba scriptures have  thousands and more of volumes, and all of them can reading.With the acceleration of the process of internationalization, people to internationally, accepted,standard, integrated culture began to get tired, followed by the original, the image , the natural, the interesting visual communication have strong interest.Dongba characters has the artistic charm and modern man demands a return to coincide.If Dongba characters can be based on the shape of features and design concepts, the performance of methods for modern designs, logos, packaging and other visual communication design research, will get a new artistic design space.

The point, line, surface, color and other elements are combined,to achieve the purpose of the information communicated,is the essence of visual communication design, in many basic design factors,application and development of the words are very important aspect.In a sense, the history of visual communication design from the beginning of writing,have words have the design.As a symbol of visual communication Dongba characters can be summarized as several aspects of the characteristics:figurative, abstract, simplicity, associative  interest, symbolic.These characteristics abundant visual communication design for the form and content have special practical significance.So,the Dongba characters introduction of graphic design has great significance.

Dongba hieroglyphs are in the picture based on the generalization, processing and refining, emphasizing the characteristics of things, highlight the things the essential structural characteristics, which reflects its most meaningful forms, expressing concise, easy to identify.Development of human society, from the initial language of the invention to the form of words, people are always looking for a more compact, faster and more accurate communication and continuous efforts of the main.But because geographical, historical, cultural differences, formed their own different form of words, the human exchange of information is hampered.At this time, the symbol pattern naturally pushed to the foreground, it has intuitive compared with the words, Figurative and versatility features, different cultural level, per capita of different races can grasp and easy to understand.Modern society have existence and use of a considerable number of symbols patterns, these patterns guide human action and widely used in our daily lives.These symbols can be exceed language, exceed text,exceed national and even express emotions convey information, thus greatly improving the recognition efficiency.

Advocated by modern semiotics all the characteristics of thousands of years ago was the Naxi Dongba hieroglyphs were applied to the design of the Dongba, pictograms, knowing created characters is the main rule. Thus, we can use the Dongba characters inspiration to us to create more, better and faster to convey information and express emotion visual symbols.

Dongba characters created characters from the beginning there is no strict theoretical rules, without any restraint, as children learn painting, no dogma, with the nature dictates, so it seemed pure and juvenile fun. This fun throughout human society in pursuit of the goal, but also the highest human aesthetic experience.

            





In addition, the color, the Dongba characters with a strong yin and yang, good and evil, beauty and ugliness concept. Dongba characters are colored with different colors representing different meaning. Justice to the original color table Chronicle methods (such as rope, pictures) legacy. Naxi ethnic worship in black and white, white represents goodness, justice, black on the contrary, such as Dongba woo "flower", blacked out writing on behalf of the "poisonous weeds." Examples of this can be seen everywhere in the Dongba characters, the list goes on. 


Dongba characters in modern symbols, patterns, logo design has a special significance. In a certain sense, the modern symbols, patterns, logos, etc. are drawing hieroglyphics regeneration. This regeneration can not be understood as a cultural retrogression, but reverence for nature and constantly reflect on their own, which has pristine beauty, nostalgic beauty, rugged beauty, it is the human way to communicate back to nature. Like the design environment and culture can not be separated like this fun design can not be separated. This "Allah" is the essence of the aesthetic needs. We are fully capable modern visual communication design appropriate to borrow these characteristics Dongba characters, rich design work, it has a special expression.

Dongba characters used in the fonts, colors, lines, location and so different, as expressed in the visual communication topics are different, or serious tension, or humorous, or ornate and elegant, or bold and simple. Based on Dongba characters in visual communication in the role, can be summarized as two types of decorative and illustrative expression. 

Decorative function refers Dongba characters in certain works of visual communication design major role is to screen for embellishment, especially after some of the changes Dongba characters, can play graphics, design role, but more than graphics, pattern is more interesting and decorative effect. In addition, the Dongba characters in visual communication there are descriptive function, but also take into account the whole picture of color, composition, etc., and not just decoration.

About Dongba characters under the conditions of modern technology, the use of civilization, it has been made a useful attempt. Compared with the past, Dongba characters writing instrument has undergone great changes, people continue to perform in a variety of ways with the cultural character of the words.Grasp the specific text of personalized imagery character, the meaning of the text through visual expression conveyed so as to constitute their own tastes, including the implication and external forms of fusion middle shows its artistic charm, is the main purpose of creative words.In the 1990s, a number of artists in China Naxi Museum held a Dongba characters calligraphy (ZUAN KE) exhibition, works written entirely in Chinese traditional ink painting, so the first time this ancient words material carrier of Chinese culture presented in front of an audience , heavy work yet unadorned elegance can be said that words in the Greater China Dongba culture is a perfect interpretation of the fertile soil.Some people have tried to use the Dongba pictograph for advertising or for promotional merchandise, or made into souvenirs, have received a better visual effect. But these attempts are mostly confined to the direct use of words, no deeper choreography and innovative, and sometimes somewhat nondescript, reach the desired goal, and have lost the beauty of words proper.Of course, some of these are excellent research.Tsinghua University's Chen Nan on the computer using the CG Dongba characters designed to enable a computer network, mobile phones and other modern media widespread, and without losing legibility, based on the use of visualization in the form of processing to make it more visual tension.

The reason, the key lies in the profound cultural connotation grasp. In general, visual communication works, words is designed to make the interpretation of the screen, makes the purpose of the work, have a clearer understanding of intent. But if we can Dongba characters organically combined with the design, you do not attach other explanatory text, the picture alone will be able to understand. Japan Graphic Designers shallow Mr. Ye Keji since the 1960s has been committed to research Dongba characters, try to apply it to their own design work, and has made remarkable achievements in the Dongba characters popularization and application in the world has played a important role.







From ancient to now, people have no passion for pictograph abate, near modern industrialization process, requiring people in life and design more rational, people seem to have forgotten that once had in fact never left our bones kind of "really interesting. "In a pluralistic international society, the essence of national culture is the most that we need to organize and excavations. Our visual communication design aesthetic is to the nation as the center, to the nation of a culture, which reflects the spirit of the traditional aesthetic culture, so as to obtain the recognition of the international design community. As we Chinese local culture conscious awareness, our "native language" design theory is bound to mature, Dongba characters in modern visual communication design will exude charm.